What a business website needs: the definitive list

The sections, information and technical details that make a small site sell more.

Above the fold

Within five seconds visitors must know what you do, where, and how to contact you. A clear headline, one real photo, one contact button.

Named testimonials, work photos, numbers ("12 years in the neighborhood"). In regulated fields follow your board's rules.

Even "from $X" cuts "how much?" messages and filters leads.

Tap-to-chat, tap-to-call, map and hours. No long forms.

HTTPS, under 2 seconds on 4G, readable on phones, structured data. Every James-built site ships like this.

How many pages do I need?

For most small businesses one great page is enough.