Custom domains: when they are worth it and how to choose

Everything about domains: .com, .app, price, renewals and connecting one to your free site.

What a domain is

Your site's address, like yourbusiness.com. Free Websites already gives you a free address; a custom domain is optional.

Short, easy to spell over the phone, no hyphens. .com is the safe default; new extensions like .app work well for modern brands.

Always check the renewal price, not just year one: some extensions cost $2 the first year and $30 after.

With the domain upsell, the team registers it and points it to your site with automatic HTTPS.

Do I need a domain to rank?

No. The free address is indexed too; a domain helps your brand.